Step 3 : Serum

Serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like fine lines, dark spots, and uneven texture. Their lightweight formulas absorb quickly, enhancing the results of your skincare routine. 

Whether you're treating signs of aging, acne, or dehydration, serums provide powerful, effective solutions for visibly healthier, more radiant skin.
Cleanser
Cleanser
Toner
Toner
Serum
Serum
Moisturizer
Moisturizer
Sunscreen
Sunscreen

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40 Products
40 Products
Intensive Pore Tightening & Lightning Serum
On Sale

Intensive Pore Tightening & Lightning Serum

Shrinks pores, evens out skin tone, for combination & oily skin
Regular price AED 56
Regular price AED 70 Sale price AED 56 Save AED 14
Unit price
Shrinks enlarged pores, smoothens and balances uneven skintone.
Exfoliating Facial Peeling Solution
On Sale

Exfoliating Facial Peeling Solution

Lightens scars & blemishes, clear & smoothens skin
Regular price AED 60
Regular price AED 75 Sale price AED 60 Save AED 15
Unit price
Lightens acne scars & blemishes giving brighter & clearer appearance.
Intensive Hydration Serum
On Sale

Intensive Hydration Serum

Treats dryness, promotes cell regeneration & collagen production
Regular price AED 48
Regular price AED 60 Sale price AED 48 Save AED 12
Unit price
Hydrates and restores moisture to skin giving softer & radiant appearance.
Brightening Serum
On Sale

Brightening Serum

Treats & lightens hyperpigmentation, dark spots & scars.
Regular price AED 56
Regular price AED 70 Sale price AED 56 Save AED 14
Unit price
Treats hyperpigmentation, dark spots, scarring and uneven skintone giving lighter complexion.
Radiance Eye Contour Serum
On Sale

Radiance Eye Contour Serum

Lightens dark circles, reduces puffiness & eye bags
Regular price AED 52
Regular price AED 65 Sale price AED 52 Save AED 13
Unit price
Lightens dark circles around eyes & reduces eye bags giving fresher look to the eyes. 
Peptide Complex Serum
On Sale

Peptide Complex Serum

Hydrates skin, gives anti-aging benefits, reduces wrinkles & fine line
Regular price AED 68
Regular price AED 85 Sale price AED 68 Save AED 17
Unit price
Encourages collagen production and improves skin cell elasticity for younger looking skin.
Brightening & Lightening Vitamin C Serum
On Sale

Brightening & Lightening Vitamin C Serum

Lightens blemishes, hydrates dull skin, reverses aging & wrinkles
Regular price AED 60
Regular price AED 75 Sale price AED 60 Save AED 15
Unit price
Nourishes, renews and revitalizes skin to reduce fine lines and give brighter appearance.
Rejuvenating Retinol Serum
On Sale

Rejuvenating Retinol Serum

Treats aging and reduces wrinkles & fine lines, hydrates the skin
Regular price AED 60
Regular price AED 75 Sale price AED 60 Save AED 15
Unit price
Rejuvenates the skin and targets wrinkles and fine lines for smoother and younger looking skin
T-Zone Oil Eraser
On Sale

T-Zone Oil Eraser

Balances sebum, treats acne & pimples, for oily & combination skin
Regular price AED 44
Regular price AED 55 Sale price AED 44 Save AED 11
Unit price
Reduces shininess on oily skin by balancing sebum due to its oil absorbing formula.
Vitamin B Complex Serum
On Sale

Vitamin B Complex Serum

Treats acne, redness & excess sebum, brightens blemishes & dull skin
Regular price AED 56
Regular price AED 70 Sale price AED 56 Save AED 14
Unit price
Moisturizes and rejuvenates skin, deals with redness and hyperpigmentation.
Soothing & Smoothing Cica Serum
On Sale

Soothing & Smoothing Cica Serum

Soothes skin and promotes collagen production for sensitive skin
Regular price AED 60
Regular price AED 75 Sale price AED 60 Save AED 15
Unit price
Designed for sensitive skin, this serum has hydrating and soothing ingredients that protect the skin...
Youth Radiant Renewal Retinol Serum
On Sale

Youth Radiant Renewal Retinol Serum

Gives anti-aging benefits for young skin without irritation
Regular price AED 60
Regular price AED 75 Sale price AED 60 Save AED 15
Unit price
Specially designed for young skin, this serum contains 0.3% liposomal retinol that gives anti-aging benefits...
Acne Control Routine
On Sale

Acne Control Routine

For oily skin, treats pimples, acne, breakouts
Regular price AED 260
Regular price AED 325 Sale price AED 260 Save AED 65
Unit price
Ultimate solution for pimples and acne problems with a complete skincare set. 
Daily Moisture Duo
On Sale

Daily Moisture Duo

Solves hydration issues for extreme dry and sensitive skin
Regular price AED 100
Regular price AED 125 Sale price AED 100 Save AED 25
Unit price
Hydration serum + moisturizer set, 2 products with maximum impact on dry and flaky skin.
Hydration Boost Routine
On Sale

Hydration Boost Routine

Hydrates dry and sensitive skin
Regular price AED 200
Regular price AED 250 Sale price AED 200 Save AED 50
Unit price
Ultimate solution for dry and sensitive skin with all hydrating and moisturizing products in one...
Ultimate Hyaluronic Hydration Set
On Sale

Ultimate Hyaluronic Hydration Set

Contains all products with Hyaluronic acid for dry and sensitive skin
Regular price AED 256
Regular price AED 320 Sale price AED 256 Save AED 64
Unit price
All products with our revolutionary 4D Hyaluronic Acid technology in one set, which gives plump...
Sensitive Skin Comfort Routine
On Sale

Sensitive Skin Comfort Routine

Gentle hydration and protection for sensitive skin
Regular price AED 260
Regular price AED 325 Sale price AED 260 Save AED 65
Unit price
Ultimate solution for people with sensitive skin with our skincare set designed to hydrate and...
Oily Skin Control Routine
On Sale

Oily Skin Control Routine

Controls oil and shine, especially in T-zone for oily skin types
Regular price AED 256
Regular price AED 320 Sale price AED 256 Save AED 64
Unit price
Skincare set with all steps of a typical daily skincare routine for people with oily...
Dry Skin Repair Routine
On Sale

Dry Skin Repair Routine

Complete hydration routine for dry, tight skin
Regular price AED 260
Regular price AED 325 Sale price AED 260 Save AED 65
Unit price
Our curated skincare set for people with dry skin type with all products from a...
Combination Skin Balance Routine
On Sale

Combination Skin Balance Routine

Controls shine and excess sebum, for combination skin type
Regular price AED 308
Regular price AED 385 Sale price AED 308 Save AED 77
Unit price
Our skincare set for people with combination skintype, with special T-Zone oil eraser to target...
Clear Pore Treatment Trio
On Sale

Clear Pore Treatment Trio

Clears pores, reduces acne, hydrates skin effectively
Regular price AED 164
Regular price AED 205 Sale price AED 164 Save AED 41
Unit price
Toner that controls sebum and oily pores + Peeling solution that exfoliates and brightens skin...
Exfoliate & Hydrate Set
On Sale

Exfoliate & Hydrate Set

Gently exfoliates while restoring skin hydration
Regular price AED 164
Regular price AED 205 Sale price AED 164 Save AED 41
Unit price
A value set with a powerful cleanser + hydration serum and moisturizer to clear pores...
Blemish Skin Shield Set
On Sale

Blemish Skin Shield Set

Brightens dark spots while protecting blemish-prone skin
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
This set contains serum that lightens pigmented or dull skin + sunscreen that protects it...
Hydration Skin Shield Set
On Sale

Hydration Skin Shield Set

Deeply hydrating sun protection for dry skin
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
Serum that hydrates skin from within + Sunscreen that gives protective coating against sun damage...
Hydration & Age Defense Trio
On Sale

Hydration & Age Defense Trio

Hydration, firming, and eye care in one value set
Regular price AED 168
Regular price AED 210 Sale price AED 168 Save AED 42
Unit price
Set of 3 Hydration serums from the Purest collection with 4D Hyaluronic Acid technology that...
Oily Skin Shield Set
On Sale

Oily Skin Shield Set

Mattifying sun protection with pore-tightening care
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
Serum that clears clogged & oily pores + Sunscreen that gives sun protection with matte...
Pore Refining Brightening Set
On Sale

Pore Refining Brightening Set

Exfoliates pores, hydrates & brightens uneven skin tone
Regular price AED 164
Regular price AED 205 Sale price AED 164 Save AED 41
Unit price
A value set with cleanser, serum and moisturizer that provide gentle exfoliation with hydration suitable...
Universal Skin Shield Set
On Sale

Universal Skin Shield Set

Balanced hydration and protection for all skin types
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
A serum with Vitamin B Complex that nourishes the skin, supports collagen production and reduces...
Blemish & Pore Defense Set
On Sale

Blemish & Pore Defense Set

Clears pores, fades blemishes, hydrates with SPF protection
Regular price AED 112
Regular price AED 140 Sale price AED 112 Save AED 28
Unit price
A value set that contains two of the Purest Solutions favorites; facial peeling serum that...
Combination Skin Shield Set
On Sale

Combination Skin Shield Set

Pore-refining serum with brightening sun protection
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
Serum that tightens pores + sunscreen that nourishes and lightens uneven skintone in a value...
Niacinamide Glow Routine
On Sale

Niacinamide Glow Routine

Brightens skin, refines pores, boosts natural glow
Regular price AED 216
Regular price AED 270 Sale price AED 216 Save AED 54
Unit price
Skincare set with all products from our collection with powerhouse ingredient Niacinamide which provides ultimate...
Blemish Brightening Duo
On Sale

Blemish Brightening Duo

Lightens pigmentation and improves overall skin clarity
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
The Purest serums with Ferulic acid, Ascorbic acid and Alpha Arbutin, which are the best...
Blemish & Blackhead Prevention Duo
On Sale

Blemish & Blackhead Prevention Duo

Prevents blackheads and lightens blemishes effectively
Regular price AED 116
Regular price AED 145 Sale price AED 116 Save AED 29
Unit price
This value set contains a toner with exfoliating ingredients that clear pores and control sebum...
Blemish Bright Morning Routine
On Sale

Blemish Bright Morning Routine

Brightens skin and reduces dark spots daily
Regular price AED 168
Regular price AED 210 Sale price AED 168 Save AED 42
Unit price
Skincare solution for people with blemished skin to be used in the day with moisturizer,...
Blemish Repair Night Routine
On Sale

Blemish Repair Night Routine

Reduces blemishes and fades pigmentation overnight
Regular price AED 216
Regular price AED 270 Sale price AED 216 Save AED 54
Unit price
Skincare solution for people with blemished skin to be used at night with cleanser, toner,...
Blemish & Moisture Repair Duo
On Sale

Blemish & Moisture Repair Duo

Targets blemishes while deeply hydrating dry skin
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
This set contains 2 serums; one that solves hydration problems and another that lightens blemished...
Spot Correct & Prevent Duo
On Sale

Spot Correct & Prevent Duo

Reduces dark spots while preventing new blemishes
Regular price AED 108
Regular price AED 135 Sale price AED 108 Save AED 27
Unit price
Bestseller serums in one value set; a peeling solution with AHA & BHA that exfoliate,...
Dry-Combination Balance Routine
On Sale

Dry-Combination Balance Routine

Balances oil while deeply hydrating dry areas
Regular price AED 308
Regular price AED 385 Sale price AED 308 Save AED 77
Unit price
This Skincare set contains products that are a solution for people who have complaints with...
Retinol & Vitamin Care Trio
On Sale

Retinol & Vitamin Care Trio

Targets aging, dullness, and skin repair
Regular price AED 168
Regular price AED 210 Sale price AED 168 Save AED 42
Unit price
Vitamin A (Retinol) reduces wrinkles and aging, Vitamin B Complex hydrates and nourishes skin and...
The Purest Actives Collection
On Sale

The Purest Actives Collection

Full serum and treatment collection for personalized skincare
Regular price AED 384
Regular price AED 480 Sale price AED 384 Save AED 96
Unit price
One Toner and 6 serums from our Purest Skincare collection that solve varied skincare problems...
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Frequently Asked Questions

What’s the difference between a gel cleanser and a powder cleanser?

How do I choose the right cleanser for my skin type?

Can I use a face cleanser twice daily, even on sensitive skin?

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